According to Maslow's theory, what is the highest level of human need?

Maslow's hierarchy of needs posits that human motivation is based on a series of hierarchical needs. The highest level of this hierarchy is self-actualization needs. This stage represents the realization or fulfillment of one's talents and potential, often regarded as the pursuit of personal growth, self-improvement, and peak experiences. Individuals at this level are more likely to seek meaning and purpose in their lives, aiming to achieve their fullest potential.

Self-actualization is crucial in understanding human behavior, particularly within the context of hospitality and restaurant management, as it reflects a person's drive to achieve their highest capabilities. Employees who feel a sense of self-actualization are often more motivated, engaged, and satisfied with their work, contributing positively to the overall service experience provided to customers.